Leadstar Wiki Handbook - Detalles

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1) Leadstar Media Visualizar

Preguntas:

131 preguntas

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We create ____-____ products for users who want to find iGaming operators.

Web-based

We create products from _______.

Scratch

Our products grow _______.

Organically

Or products are primarily _______.

Websites

We create products for users who have already _______ that they want to find iGaming operators.

Decided

Leadstar Media makes money when users click on an affiliate link, sign up and ________ ________ at an iGaming operator.

Deposit money

The users who clicked on the link, signed up and deposited are called ______ ______ _______.

First Time Depositers

While we may have different deal structures that affect how much money we make, such as ______ ______ payments for exposure on our products.

Fixed fee

The ______ _______ department is responsible for maximising our revenue by working closely with the Product Department and our partners.

Account Management

We have 60+ products across 30+ markets/languages focused on verticals including betting sites, ______ ______, and online casinos.

Betting bonuses

We will achieve or goal when our sites ______ their intended purpose.

Dominate

Given that each product is playing a different game, ‘as many users as possible' is ______ for each product.

Different

With a passionate website manager, a clear ______, great products, and time, we have been able to dominate some of the most competitive affiliate niches in the world.

Purpose

Our first products were poker rakeback and ______ ______ bonus comparison websites created by our co-founders around the early 2010s.

Sports betting

With a passionate website manager, a clear ______, great products, and time, we have been able to dominate some of the most competitive affiliate niches in the world.

Purpose

These were initially side-projects and were built because there were no other sites that ______ explained all the conditions of the poker rakeback and betting bonuses available at iGaming operators in Sweden.

Honestly

With a passionate website manager, a clear ______, great products, and time, we have been able to dominate some of the most competitive affiliate niches in the world.

Purpose

While several alternative marketing channels were tested, the most valuable traffic came from ______ ______ from queries such as ‘betting sites’ and ‘betting bonus’ where users already wanted to find iGaming operators.

Organic searches

The sites that we had that targeted a broader range of users including betting tips sites and sports blogs sent fewer players than our sites whose sole focus was to ______ bookmakers and their bonuses.

Compare

In short, the realization that there is a small group of players who turn to ______ to find iGaming operators led us to produce bookmaker, bonus, and casino comparison sites in over 30 countries.

Google

We have been able to replicate our success worldwide largely due to our ability to remain ______-______ on the game we play.

Laser-focused

Because we've found a ______ ______, our products are also very similar, sharing many of the same important characteristics.

Successful formula

Another key to our success has been that we often have a single ______ ______ who has a deep market knowledge, an understanding of the game we play and a passion for making their product succeed.

Website manager

Overall, cultivating this success requires an investment in the growth of our ______ ___ ______ rather than a shorter-term financial investment.

People and products

For that reason, our website managers have access to all of the ______ ____ ______ they need to acquire the expertise and skills required to succeed.

Information and resources

With a passionate website manager, a clear ______, great products, and time, we have been able to dominate some of the most competitive affiliate niches in the world.

Purpose

We can invest maximum resources into only the most ______ ______ that align with our purpose while still keeping our sites niched and topically relevant.

Profitable pages

The most important characteristics of our products are shaped by the game we play and what our ______ ______ have done to be successful in the past.

Winning products

We can invest maximum resources into only the most ______ ______ that align with our purpose while still keeping our sites niched and topically relevant.

Profitable pages

We can invest maximum resources into only the most ______ ______ that align with our purpose while still keeping our sites niched and topically relevant.

Profitable pages

We can invest maximum resources into only the most ______ ______ that align with our purpose while still keeping our sites niched and topically relevant.

Profitable pages

We create websites that obtain most of their traffic from ______ ______.

Search engines

Some of our sites have ______ ______ after growing a following.

Direct traffic

We may have partnerships with other websites that lead to ______ ______.

Referral traffic

Direct traffic and referral trafic are still relatively insignificant and are not the primary medium we want to obtain our traffic from in the ______ ______.

Long term

Google's search engine is a software system that understands ______ ______ and responds to them by retrieving the most relevant information and web pages it can.

User queries

______ is our primary traffic source, accounting for approximately 95% of our traffic acquisition.

Google

We have several different site structures that we differentiate by the number of ______ ___ ______ they target.

Topics and markets

Each structure has its benefits and drawbacks meaning that some sites need unequal resources, require distinct ______ and may become successful at different points.

Strategies

Single-topic, single-geo are sites that cover one topic in ______ ______ eg. oddsbonusar.se is a site comparing sports betting bonuses in Sweden. Most of our sites fit this classification.

One market

Single-topic, single-geo: ______ and relevant for users.

Localized

Single-topic, single-geo: ______ topical authority and expertise.

Niche

Single-topic, single-geo: fewer ______ to build/manage.

Resources

Single-topic, single-geo: More challenging to earn ______.

Credibility

Single-topic, single-geo: Limited ______ opportunities.

Growth

Single-topic, multi-geo are sites that cover one topic in many ______ ______ eg. mybettingsites.com is a site comparing betting sites in over 10 countries. We have a handful of sites with this classification.

Different markets

Single-topic, multi-geo: successful ______ can support others.

Geos

Single-topic, multi-geo: keeps ______ topical authority and expertise.

Niche

Single-topic, multi-geo: domain and page credibility are ______.

Shared

Single-topic, multi-geo: ______ relatable, and localized for users.

Less

Single-topic, multi-geo: performance is ______ on all sites.

Dependent

Multi-topic, single-geo are sites that cover multiple topics in ______ ______ eg. unitedgamblers.com is a site that covers sports betting sites, online casinos and betting online in the USA. We have a handful of sites that fit this classification.

One market

Multi-topic, single-geo: potential for ______ across several topics.

Dominance

Multi-topic, single-geo: ______ topical authority and greater traffic potential.

Broad

Multi-topic, single-geo: more opportunities to build ______.

Credibility

Multi-topic, single-geo: hard to prioritize actions and maintain ______.

Identity

Multi-topic, single-geo: requires ______ resources to build and manage.

Multi-topic, multi-geo are sites that cover multiple topics in several different markets eg. bonosdebienvenida.com is a site that covers sports betting and casino bonuses in several Spanish-speaking markets. We ____ ____ ____ many sites that fit this classification.

Do not have

Multi-topic, multi-geo: potential for ______ across several topics and markets.

Dominance

Multi-topic, multi-geo: ______ ______ opportunities to build credibility.

Even more

Multi-topic, multi-geo: harder to prioritize actions and maintain ______.

Identity

Multi-topic, multi-geo: requires ______ ______ resources to build and manage.

Even more

Off-topic sites are sites that cover a topic that does not ______ appeal to users who want to find an iGaming operator eg. bettingstugan.se is a betting tips site.

Directly

Off-topic sites: opportunities for ______ ______ and credibility sharing.

Link exchanges

Off-topic sites: broadest topical authority and greatest ______ potential.

Traffic

Off-topic sites: the most opportunities to build ______.

Credibility

Off-topic sites: hardest to prioritize actions and maintain ______.

Identity

On average, our sites (especially single-topic, single-geo sites) are relatively small with around ______ pages.

100

We generally ___ ___ try to get traffic for the sake of getting traffic or to convert users who do not already want to find iGaming operators.

Do not

We can invest maximum resources into only the most ______ ______ that align with our purpose while still keeping our sites niched and topically relevant.

Profitable pages

Several different things might ______ somebody to look for an iGaming operator including the desire to make money, for entertainment or to fit in socially, or simply out of curiosity.

Motivate

We need to be great at: ______ - Understanding our users, markets and verticals.

Research

We need to be great at: ______ ______ - Creating great content (text, images, video & audio) based on our research.

Content Creation

We need to be great at: ______ ______ - Designing a great user experience with the content we have created.

Content Design

In the past, like nearly all other iGaming affiliate sites, the game we played was to try and ____ ______ ______.

Rank on Google

In the past, creating a great product for users was ______ to pleasing Google.

Secondary

This handbook aims to help invert that mindset so that we focus ______ on creating great products for our users.

First

We believe this is the key to ______-______ success as it will lead to more passion and pride from website managers and greater user satisfaction on our products.

Long-term

At the end of the day, users and Google want the same thing, a ______ ______ to their questions.

Great answer

Being a great ______ means working to understand who our users are and then becoming experts in the market and vertical that we are in.

Researcher

We need to become ______ in our niche. We need to know what our users want and how to speak to them.

Specialists

We need to know about the features, USPs and downsides of the products we ______.

Compare

We need to know about the ______ and happenings in our market.

Laws

Our access to accurate ______ information is limited because Google Analytics does not collect this information about most of our visitors.

Demographic

Stereotypically, we expect our users to be ______ ______ from larger cities although this is certainly not always the case and can also often be dependent on the page/question that we are considering.

Younger males

The maturity of the market, channelisation, types of games available, features and markets advertised to players, along with the types of searches made (informational vs transactional) can tell us many things about how much ______ our users have with iGaming.

Experience

Each question we answer will have users with more or less ______ than others.

Experience

Several different things might ______ somebody to look for an iGaming operator including the desire to make money, for entertainment or to fit in socially, or simply out of curiosity.

Motivate

Traffic: ______ - We can have our own email lists or newsletters or can pay to be featured on third-party email lists/newsletters.

We almost exclusively focus on getting ______ ______ traffic from Google because this is where the largest proportion of users who want to find iGaming operators can be found.

Organic search

Traffic: ______ - We can have our own email lists or newsletters or can pay to be featured on third-party email lists/newsletters.

______ is by far the biggest search engine in the markets we operate in.

Google

Traffic: ______ - We can have our own email lists or newsletters or can pay to be featured on third-party email lists/newsletters.

There is a large number of users who want to find iGaming operators that use Google Search right before they ______ ______.

Our products are built for users who want to find iGaming operators so focusing on just these users leads to ______ ______ and value for our partners than targetting a wider, less-interested population.

Higher conversion

When successful, obtaining traffic from Google Search is ______ than other forms of advertising because the cost is not linear.

Cheaper

Traffic: ______ - Users who know and want to visit our site may bookmark or directly enter its URL in their browser.

Direct

Traffic: ______ ______ - Search engines can suggest our answers to users who have questions we answer.

Organic Search

Traffic: ______ ______ - We can pay for our answers to appear for certain questions users are asking.

Paid Search

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