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level: Our products

Questions and Answers List

level questions: Our products

Question	Answer
With a passionate website manager, a clear ______, great products, and time, we have been able to dominate some of the most competitive affiliate niches in the world.	purpose
Our first products were poker rakeback and ______ ______ bonus comparison websites created by our co-founders around the early 2010s.	sports betting
These were initially side-projects and were built because there were no other sites that ______ explained all the conditions of the poker rakeback and betting bonuses available at iGaming operators in Sweden.	honestly
While several alternative marketing channels were tested, the most valuable traffic came from ______ ______ from queries such as ‘betting sites’ and ‘betting bonus’ where users already wanted to find iGaming operators.	organic searches
The sites that we had that targeted a broader range of users including betting tips sites and sports blogs sent fewer players than our sites whose sole focus was to ______ bookmakers and their bonuses.	compare
In short, the realization that there is a small group of players who turn to ______ to find iGaming operators led us to produce bookmaker, bonus, and casino comparison sites in over 30 countries.	Google
We have been able to replicate our success worldwide largely due to our ability to remain ______-______ on the game we play.	laser-focused
Because we've found a ______ ______, our products are also very similar, sharing many of the same important characteristics.	successful formula
Another key to our success has been that we often have a single ______ ______ who has a deep market knowledge, an understanding of the game we play and a passion for making their product succeed.	website manager
Overall, cultivating this success requires an investment in the growth of our ______ ___ ______ rather than a shorter-term financial investment.	people and products
For that reason, our website managers have access to all of the ______ ____ ______ they need to acquire the expertise and skills required to succeed.	information and resources