How can the Influence of the Press lead to Success and Failure? (EX)

-1997 saw ‘The Sun’ back Blair. This led to Blair having Positive Headlines in the Run-up, contributing to his Win, as Blair got positive Headlines in the Run up to the Election -But 1992 also saw The Sun run the Headline that if Labour wins [Neil Kinnock], then: ‘will the last person to leave Britain turn off the Light’ This had Contributed to a huge Conservative Majority Government, with The Sun saying ‘wot won it’.