Stratergies to reduce impact of ads on children

MEDIA LITERACY BECOMING MORE SAVY Cognitive Defence – When the child has been equipped with knowledge about advertising, they will use this knowledge as a filter in order to process ads critically. So, children should be directly taught about the purpose of ads, consumer culture, etc. Affective Defence – If an ad appeals to their emotions, then even a good cognitive defence can be weakened. So children also need to be encouraged to develop critical attitudes towards advertising. The more cynical their attitudes towards TV are, the less vulnerable they are to the persuasive intent of ads.