What is Osterwals and Pigneur business model, and what is it commonly used to analyse?

The business model canvas, invented by Alex Osterwalder of Strategyzer, is made up of nine building blocks showing the logic of how a company intends to deliver value and make money. The nine blocks cover the three main areas of a business: desirability, viability and feasibility. The 9 building blocks can be seen in the canvas below: Operational side: Key partners, activities, resources Customer side: Customer relationships, channels, customer segments Cost structure: What is total cost of production? Revenue model: Where does revenue come from? Value proposition: How do we create value?