What is strategic groups?

Strategic groups are competing providers within the same industry, with similar strategic characteristics, following similar strategies, or competing on similar bases. These characteristics are different from those in other strategic groups in the same industry: • REMA1000 and Netto are in the same strategic group • But supermarkets convenience stores, and corner shops are in DIFFERENT strategic groups (in the same industry.) Strategic groups help us sort and strategically respond to competitor attributes. Identify gaps and opportunities.