Pregunta:
Focus Groups; What's Good and Bad about it?
Autor: eric_galvaoRespuesta:
Focus Groups are simply just small groups representing the Target Market for a Product. They are given Information and asked Questions [Primary Resarch -Can be a great way of gaining detailed information about Customers tastes and Preferences; can also be Opinions Bad; -Can be expensive and time consuming, to perfect and perform. -The Information gathered may still not represent the Whole Target Market
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