Media Studies, Advertising
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Media Studies, Advertising - Marcador
Media Studies, Advertising - Detalles
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Preguntas:
34 preguntas
| 🇬🇧 | 🇬🇧 |
| Are slogans often a play on words? | Yes, they are often a play on words. |
| What is a logo? | A unique and recognisable symbol which represents the product. |
| Are adverts which use endorsement usually more expensive to produce? | Yes, they are usually more expensive to produce. |
| Can 'ordinary' people be used to endorse everyday goods or products? | Yes, 'ordinary' people can be used to endorse everyday goods. |
| What does USP stand for? | Unique Selling Point |
| What is a unique selling point? | Something unique to the product being advertised, such as KFC's secret recipe or the 'snack crackle pop' of Rice Krispies. |
| What is a 'Hard Sell'? | A 'Hard Sell' tells you what the product is and why you need it with as little information as possible. |
| Is a 'Hard Sell' short, loud and concise? | Yes, a 'Hard Sell' is short, loud and concise. |
| What do you do when you define a product through an icon? | You make the product distinct to such a degree that it almost sells itself. |
| Why is hyperbole used in persuasive language to advertise? | To make the product seem more effective or desirable than it really is. |
| What is mode of address in advertising? | How the advertisement, as a media text, speaks to us |
| Technical codes are how people or products are represented through camera ______ or how the advert is ______. | Angles, edited |
| What is the difference between diegetic and non-diegetic sounds? | Diegetic sounds are noises which have a source on-screen and weren't edited in. Non-diegetic sounds on the other hand were edited in. |
| What are pop-ups? | Adverts that appear when using a specific web page. They often are competition related and offer prizes or discounts. |
| What are pop-unders? | Adverts that appear when you close a web page |
| In the UK, advertising across all media is regulated by the ___________ _________ _________ (ASA). | Advertising Standards Authority |
| What is email marketing? | When adverts are sent to your inbox |