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level: Internet advertising techniques

Questions and Answers List

Question	Answer
What are pop-ups?	Adverts that appear when using a specific web page. They often are competition related and offer prizes or discounts.
What are pop-unders?	Adverts that appear when you close a web page
Web banners are adverts placed on website. If you click on the banner, you are re-directed to the advertiser's _______.	website
In the UK, advertising across all media is regulated by the ___________ _________ _________ (ASA).	Advertising Standards Authority
It is the ASA's role to ensure that all advertisements comply with the Advertising _____, written by the Committee of Advertising Practice (CAP). The ASA act on complaints and proactively check the media to ensure there are no advertisements that are misleading, harmful or _________.	Codes, offensive
What is email marketing?	When adverts are sent to your inbox
Contextual advertising is adverts that are linked to ________ ________ you have made.	internet searches
Search engine marketing is when companies pay search engines to increase the __________ of their products and services.	visibility