: Why Sustainable Business?

Historically, businesses prioritize profit over social/environmental concerns. Milton Friedman -“Business’s only responsibility is to increase profits.” But businesses are shifting towards sustainability due to: NGO/activist pressure – Groups push companies to be more eco-friendly and ethical. Consumer demand – People want sustainable products, so companies adapt. Greenwashing – Companies pretend to be sustainable for good PR without real action. New market opportunities – Sustainability creates chances for new products and business. Regulation avoidance – Companies go green to avoid government fines or restrictions. Efficiency improvements – Using fewer resources saves money and reduces waste.