Pregunta:
Explain Eclectic (OLI) Paradigm
Autor: Henriette BergoRespuesta:
Ownership advantage • Product, technology, management and org. skills, capacity surplus, econ. of scale, capital, trademarks … • Location advantage • Local resources, labor cost, government incentives, need to be near customers … • Internalization advantage • Ensure supplies at right price, high transaction costs, control over the market, protection of knowhow and company image/name …
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