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Management 2.0

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Pregunta:

Explain the Uppsala model

Autor: Henriette Bergo



Respuesta:

The Uppsala Model is a theoretical framework that explains how firms internationalize their operations gradually and incrementally. The Uppsala Model identifies four key stages of internationalization: 1) no regular export activities, 2) exporting via independent agents, 3) establishing a foreign sales subsidiary, and 4) full-scale production in the foreign market. This approach highlights that internationalization is a process of learning and adaptation rather than a one-time decision.


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