5 stages of Product life cycle positioning;

1. Launch: 2. The emerging phase: Depending on the growth rate of demand, the methods and techniques required to maintain the momentum of the launch will be chosen. 3. Established: phase of the product life cycle, demand increases and decreases are rill likely to occur but they will be less sudden and heavy in magnitude. 4. Decline: now the angle of decline of demand needs close monitoring in order to ensure that inventory levels are sufficient in order to meet ongoing demand. 5. Withdrawals: demand is likely to approach zero and the product needs a good phaseout strategy in inventory control to minimise the risk of obsolescence. (= het verdwijnen/ disappearance)