Pregunta:
In the Klepper’s Model, the incumbents in the mature stage will be able to stay in the market if: o they invest in R&D for product innovation and accumulate expertise o they invest in R&D and advertising for product innovation o they invest in R&D for process innovation to reduce production costs o they only invest money in advertising
Autor: Nasta CharniakRespuesta:
O they invest in R&D for process innovation to reduce production costs
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