Value Proposition

•definition: The collection of products and services a business offers to meet the needs of its customers. A company's value proposition is what distinguishes itself from its competitors •the value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The value propositions may be: • Quantitative- price and efficiency • Qualitative- overall customer experience and outcome