Value Map- Gain Creator

Do something customers are looking for? (e.g. good design, guarantees, specific or more features, ...) • Fulfill something customers are dreaming about? (e.g. help big achievements, produce big reliefs, ...) • Produce positive outcomes matching your customers success and failure criteria? (e.g. better performance, lower cost, ...) • Help make adoption easier? (e.g. lower cost, less investments, lower risk, better quality, performance, design, ...) Rank each gain your products and services create according to its relevance to your customer. Is it substantial or insignificant? For each gain indicate how often it occurs.