What is Customer Profile Map- Pain?

Describe negative emotions, undesired costs and situations, and risks that your customer experiences or could experience before, during, and after getting the job done. • What does your customer and too costly? (e.g. takes a lot of time, costs too much money, requires substantial efforts, ...) • What makes your customer feel bad? (e.g. frustrations, annoyances, things that give them a headache, ...) • How are current solutions underperforming for your customer? (e.g. lack of features, performance, malfunctioning, ...) • What are the main difficulties and challenges your customer encounters? (e.g. understanding how things work, difficulties getting things done, resistance, ...)