THE PROMOTIONS MIX FOR OTC/PROPRIETARY DRUG PRODUCTS 1 PROMO TOOLS

1 o trimedia advertising o mass sampling o sales promotions o point-of purchase displays –banners or counter display in drugstores o outdoor merchandising o floor/window/shelf and counter displays o novelty items as gimmicks/giveaways o stickers, buntings/flaglets/streamers/banners o demonstrations, trade shows, fiestas, sportsfests, conventions, seminars, workshop.