Pregunta:
When a company uses one of its establish brand name on a new product or new product category; also known as BRAND STRETCHING; strategy is to use the company already established brand to launch a newest product - uses the popularity of the brand name to save the company of the high cost or expensive na promotional tools for the specific product GIVE EXAMPLES
Autor: LEIGHTON DWIGHT OBILLOSRespuesta:
Brand Extension Decision Ex. Myra, Vicks
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