If writers or texts frequently represent an idea or group of people in a certain stereotypical way, then readers might assume that that’s the way things are. Readers might jump to the conclusion that it is ‘natural’ to think of that idea in that way or for that group of people to behave that way. For example, if Australians are always represented as uneducated and loudmouthed, then readers might come to expect those characteristics of Australians or Australian characters in texts. The characteristics have become ’naturalised’. When we assume that a particular representation of a group of people is ‘natural’ or that their behaviour is ‘natural’, we are probably forgetting that their behaviour is ‘cultural’, as in belonging to a particular culture or sub-culture and that there is nothing ‘natural’ about it at all. See Moon’s chapter on the culture/nature binary.