Another strength of SLT?

-Principles have been applied to a range of real-wrold behaviours. -SLT has the advantage of being able to explain cultural differences within behaviour. SLT principles like modelling, imitation, and reinforcement, which explains how children how others around them, including the media, explain how cultural norms are transmitted through particular societies -Used to examine and evalute the effectiveness of advertising: Andsager found that 'identification with a character or example may increase the likelihood that audiences will model behaviour presented in an anti-alcohol message' -Increases valu of the SLT approach in its contribution to psychology developing over time, bc it can account for real-wrold behaviour beyond the lab