How did Valance Issues influence the 1997 Election?

-Governing Competency: Conservatives was in a Flurry of Scandals, like the 'Arms to Iraq' and 'Cash for Questions' -Economic Competency: Labour worked hard to get Trust, realising it had to not Raise Income Tax -Party Unity: Major back in 1995 Fractured the Party over EU. Meanwhile Blair United Labour over New Labour -Leaders: Blair was more Charismatic, Dynamic and Handsome. Major was just boring and dull