What is needed to successfully implement such a strategy?

1. Choose one strategy 2. Build an operational backbone: an integrated platform of distinctive capabilities that ensures efficient, reliable transactions and customer interactions (ERM and CRM systems). Main hurdles: organizational politics, culture and processes that reinforced existing business silos 3. Create a unique value proposition: difficult to replicate for competitors and startups. Should stem from a digital strategy that is focused on either a set of digitized, integrated offerings or a relationship that encourages customers in ways that others can’t match