Assessment of whether competition is disruptive (5)

1. Does the product either target overserved customers (by offering lower performance at lower price) or create a new market (by targeting customers who couldn’t use or afford the existing product? 2. Does it create “asymmetric motivation”? (asymmetry of motivation happens when one company is motivated to do something that another company specifically does not want to do or when the strength of one company is another company's weakness) 3. Can it improve performance fast enough to keep pace with customers’ expectations while retaining its low-cost structure? 4. Does it create new value networks? 5. Does it disrupt all incumbents, or can an existing player exploit the opportunity?