Pregunta:
What is primary marketing research? with examples..
Autor: Calum Heanue 1Respuesta:
Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information Examples: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors' locations
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Autor
Calum Heanue 1