To determine whether the matter is a public or private concern, the courts will look to the content, form, and context of the publication. [Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., supra]Example: In Dun & Bradstreet, the Court determined that a credit agency’s erroneous report of plaintiff’s bankruptcy, distributed to five subscribers, was speech solely in the private interest of the speaker and its specific business audience. The content (the bankruptcy of a Multistate 09 torts Q.indd 309/23/2016 10:22:50 AM TORTS 31.small business), the form (a credit agency report), and the context (a communication to only five subscribers) established that a matter of public concern was not involved