Principles of Marketing: is used to coordinate the various promotional mix elements to provide customers with a clear and consistent message about a firm’s products, which in turn allows firms to more effectively create and develop relationships with customers.

Question

is used to coordinate the various promotional mix elements to provide customers with a clear and consistent message about a firm’s products, which in turn allows firms to more effectively create and develop relationships with customers.

Laurieyon Robinson · Accepted Answer

Integrated marketing communications (IMC) strategy

Principles of Marketing

Is used to coordinate the various promotional mix elements to provide customers with a clear and consistent message about a firm’s products, which in turn allows firms to more effectively create and develop relationships with customers.

Integrated marketing communications (IMC) strategy

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