Why is the Lean Startup used?

-Entrepreneurs adopt an outwoard looking learning mindset -Working with a first set of tools to accomplish the search, learning and validation of activities (Blank, 2013). -Designing a business model and developing & testing hypotheses about the business and its profitability (Osterwalder & Pigneur, 2010) -Utilizing a Build-Measure-Learn feedback loop in order to pivot (Ries,2011) -A wide-lens perspective to find different potential market domains ( Gruber & Tal, 2017)