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level: Design Concepts

Questions and Answers List

level questions: Design Concepts

QuestionAnswer
What is accessibility?specifically concerned with the usability of digital products in relation to people with disabilities May include -captions/narrator -alt text for images -keyboard navigation -saved login credentials and settings -font enlarger and font changer
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Elements and principles of designelements are the building blocks of design where principles are how the elements are organised and arranged to form an effect
Elements of designLine Colour Space Value/shade Shape Colour Texture Space Shadow
Principles of designContrast Proportion Repetition Movement Rhythm Variety Emphasis Balance Unity Harmony Hierarchy Pattern Scale
Colour theoryAnalogous=are grouping of similar colours (red, orange and yellow) Complementary=are opposing colours of the colour wheel used to provide contrast but still "compliment' each other Triadic=3 opposing colours on the colour wheel that for an equilateral triangle Split compliment=those adjacent to the direct complimentary colours monochromatic=all hues of the same colour Grayscale=hues of black and white
Compositional rulesFocal point and centre of interest Framing Leading lines Reading gravity Rule of thirds Underlying geometric framework/eye flow symmetry Compositional grid
UI (the architect)User interface refers to the way humans interact with the device or application requires a user friendly interface and experience its the human-computer relationship/interaction many design elements can be used to apply this such as (icons, layout, design, branding, E&P of design, etc.)
UX (the engineer)Refers to the users attitudes and emotions while using the product and service customer research, user testing and prototyping the available content and how easy/difficult it is to access useability, accessibility and inclusivity
Hierarchies of informationFlat hierarchies=are simpler, clearer, faster, have better SEO rankings, are easier to maintain and often have better user engagement but may lack the ability to be scaled as they may become cluttered, have limited depth, suffer from content overload and also can lack navigational structure if not executed correctly Deep hierarchies= allow for better organisation that is more specific, easier to be scaled, can help a user better follow a guided path, and can enhance advanced navigation but suffer from issues regarding complexity, load times, poor indexation and SEO rankings, harder management and also user frustration depending on the audience
What is usability?ensures that users of a digital product can achieve their desired goals with minimal effort in as little time as possible and also to provide a smooth and seamless enjoyable user experience. May include -search bars -simple and consistent design -use of thumbnails -use of icon based navigation
What is inclusivity?ensures as many users from any background are able to access the website May include -language translator -currency converter -colour blind modes -font enlarger/zoom
What is accessibility?specifically concerned with the usability of digital products in relation to people with disabilities May include -captions/narrator -alt text for images -keyboard navigation -saved login credentials and settings -font enlarger and font changer