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level: CHAPTER 22

Questions and Answers List

Question	Answer
Newspaper announcement	opening a new clinic, or when changing location, or limiting the character of his/her practice
Newspaper announcement size	not be larger than 2 column by 2 column inches
Folded pamphlets or leaflets containing targeted messages and/or information	Brochures
serve the purpose of announcing what services your office provides; A bulleted list of your services can be brief, yet amazingly effective	Flyers
simply one page "posters" that you post on various walls and doors in your waiting room and patient care	Flyers
simple advertisement in the local paper and in the local Yellow Pages	Print Advertisements
sending letters to welcome new patients to your practice, to celebrate a patient's birthday, to congratulate patients for getting their braces taken off, or to welcome a new baby to the family, then you create considerable goodwill between your providers and your patients	Patient Letters
provide patients with a physical reminder of your office and give them something they can hand to prospective patients when making personal referrals	Business Cards