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level: PRICING STRATEGIES COMMONLY USED IN THE DRUG INDUSTRY

Questions and Answers List

level questions: PRICING STRATEGIES COMMONLY USED IN THE DRUG INDUSTRY

Question	Answer
Promotional Pricing strategy list	1 Loss leader pricing 2 Special Event Pricing 3 Cash rebates or Pin money 4 Low interest financing and longer warranties
the price is lower by conducting sales or signage of sales or specials to lure customers and use taglines for specific products. If the sales have infographics and taglines, that will promote their product and to lure customers to go to the store	Loss leader pricing
pricing that are done during seasons to attract buyers. (Ex, Christmas, rainy season.) rainy: bikini and swimwear are cheaper compared with summer season. summer season: jacket or winter clothes are on-sale as compared to rainy season. At drugstore-they have special offering during seasons, like buy1take1 or promotional price in cough and cold and antihistamine. During summer season- they have a promotion on antidiarrheal and ORS.	Special Event Pricing
certain amount you paid will be back to your wallet, ex. you offered to customers by companies to buy the drug products from wholesalers of the participating drugstore chains within specified time	Cash rebates or Pin money
these are intended for customers or trade outlets prices and devices	Low interest financing and longer warranties
Discount Pricing and Allowances strategy:	1 Cash discount 2 Quantity discount 3 Seasonal discounts 4 Promotional allowances 5 Other discount pricing
the drug outlets will be received cash discounts when they pay earlier than the said due date	Cash discount
you will have a discount if you purchased in a high volume of products	Quantity discount
there is price reduction for buyers for drug products that are out of season	Seasonal discounts
usually these are given to outlets for participating on the sales promotion, sales or advertising support programs	Promotional allowances
Discriminatory Pricing Strategy :	1 Customer-segment pricing 2 Product-form pricing
meaning different customers pay the different prices for the same products. (For example: Wholesalers, retailers, senior citizens, PWDs and those Premium card holders)	Customer-segment pricing
meaning we have different versions of the drug products which also varies in brand name and also in marketing effort but with same generic names and also price different names. (For example: Bioflu and Neozep)	Product-form pricing