level: Level 3
Questions and Answers List
level questions: Level 3
| Question | Answer |
|---|---|
| FACTORS THAT CAN INFLUENCE SETTING PRICE | 1 Products cost 2 Competitor’s prices extreme/internal 3 Competitors perceptions of value |
| FACTORS AFFECTING PRICE DECISIONS - INTERNAL | 1. Marketing Objectives 2. Marketing Mix strategy 3. Costs 4. Organization for pricing |
| FACTORS AFFECTING PRICE DECISIONS - EXTERNAL | 1. Nature of market and demand 2. competition 3. Other environmental factors: 4. Economy 5. Governmental regulations |