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level: Level 2 - B. Consumer Sales Promotions

Questions and Answers List

Question	Answer
1 given to avail saving to a particular product 2 additional products that are added for free at the price of the original product; motivate buyer to buy more; buy 5 get 1 item	1 Discount coupons 2 Bonus-packed offers
1 gift item or another drug product that is attached to the original product 2 the buyers are entitled to win a price to a purchase	1 Piggy-back offers 2 Pick and win promo
1 usually done by Starbucks or coffee shops, milk tea 2 the buyer is entitled to buy a premium item on display; (i.e., watsons); free any items or free member cards	1 Trading stamps 2 Premium promo
1 – similar item for free; buy 1 take 1 promo 2 cashback, refund	1 Free goods promo 2 Rebates
1 – intended for endorsing the products; specific drugstore promote specific product; they are paid for the product they sell and with additional money 2 – conduct to test the customer’s skills to drugstore clerk; common in big company, from the company itself	1 Pin money 2 Mystery buyer
– done during season;	“Sale” campaign