| What were the Results of the 1979 Election?
[Seats, House of Commons, Future?] | -Conservatives got a 43 Seat Majority
-Labour lost 62 Seats
-House of Commons dominated by Labour and Conservatives
-Thatcher became the First Female PM
-Marked the Start of 18 Years of Conservative Rule
-TO was 76% |
| What were the Social Factors that Influenced the 1979 Election? | -Growing Size of the Middle Class // Shrinking Working Class. Conservatives had a Natural Ally [Social Classes]
-Thatcher trying to be the 'Housewives Friend' may have influenced more Women to Vote
-Conservatives won 41% of the C1 Vote - Up by 21% in 1974 |
| What were the Valence Issues that influenced the 1979 Election | -Governing Competency was raised as Public Sector Strikes made Labour unable to Control the Trade Union Power
-Labour was Linked with High Inflation - Economic Competence
-Labour appearing to Fracture with its Left Wing and Moderates - Party Unity |
| What were the Salient Issues that Influenced the 1979 Election | -How much should the State Regulate and Control Industry [Winter of Discontent]
-Conservatives expanding Home Ownership proved to be Popular [House Prices were Rising, Differentiate from Labour who wanted Collective Solutions] |
| How did the Election Campaign influence the 1979 Election? | -Labour did Poorly on the Election Campaign, with some Comments on UK shouldn't have a Woman as PM
-Conservatives, hiring the Saatchi Brothers, did Amazing. Most Popular is that 'Labour isn't Working' advertising Campaign |
| How did the Media Influence the 1979 Election? | -The Sun switched from Labour to Conservatives, coming with the Headline 'Crisis, what crisis' which made Callaghan seem Out of Touch and little Care for the Industry |
| Which was the Most Important Factor? | -It seems to be the Valence Issues, as if Labour called an Election in 1978, they would have won
-But the Winter of Discontent made people Associate it with Labour's Incompetence, and so, Demanded Change |
