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level: Level 6

Questions and Answers List

level questions: Level 6

Question	Answer
the period of twelve months during which something such as a new product or service is created	a year in development
to speak to, write to, or visit another person or group in order to do something such as make a request or business agreement	approach
someone who has a lot of influence in an activity or organization	big player
If a system, relationship, or discussion breaks down, it fails because there is a problem or disagreement.	break down
a plan that shows the amount of money that an organisation is allowed to spend on particular things	budget allocation
shared by, typical of, or relating to a whole group of similar things, rather than to any particular thing	generic
the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing	market research
the amount of money that is spent on encouraging people to buy a product or service	marketing spend
to put something into a container	pack
to try to persuade someone to buy your products/services or choose you to do some work for them	pitch
to make people realise that something exists	raise awareness
to manage to get money to invest in a business, project, property, etc	raise finance
a number of similar things considered as a group	range
a person who buys goods, rather than a store or other business	retail customer
to arrange a new building or area where goods will be made	set up a production facility
the way in which a business, government, or other organization carefully plans its actions over a period of time to improve its position and achieve what it wants	strategy
the system of people and organizations that are involved in getting a product from the place where it is made to customers	supply chain
to change completely the character of a particular company in order to improve it	transform the business
a time when a situation starts to change in an important way	turning point
used to describe products and services that are of a high quality compared to others	upmarket