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level: Level 8

Questions and Answers List

level questions: Level 8

Question	Answer
an advertisement: a picture, short film, song, etc. which tries to persuade people to buy a product or service	ad
a company that produces advertisements	advertising agency
a set of ideas and features that a company wants people to connect in their minds with its products or brand	brand identity
the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it	brand management
completely new	brand new
good qualities that a company wants consumers to connect with its brand	brand values
a series of organised activities or events intended to achieve a result	campaign
one of the methods that are used for selling a company's products or services	channel of distribution
the most important name of a product produced or sold by a particular company	core brand
a need for something to be sold or supplied	demand
to say what you expect to happen in the future	forecast
the company that sells most of a product or service in a particular market	market leader
the activity of finding out what people like about products and what new things they want to buy	market research
the number of things that a company sells compared with the number of things of the same type that other companies sell	market share
a small amount of something that shows you what it is like	sample
a short phrase that is easy to remember and is used to make people notice something	slogan
a person or organisation that gives money to support an activity, event, etc.	sponsor
to be very easy to see or notice	stand out
to aim advertising, criticism or a product at someone	target