| What is a stakeholder? | A stakeholder has a vested interest in a company and can either affect or be affected by a business' operations and performance. |
| How does takeover work? | A shareholder owns majority shares (over 50% = complete control) |
| Why should stakeholder’s needs be fulfilled? | Stakeholder needs in the business analysis are similar to business needs in that they also collect and describe information about business goals, strategies, objectives, targets, and key concerns about successes and challenges |
| What are dividends? | A dividend is a distribution of profits by a corporation to its shareholders. When a corporation earns a profit or surplus, it is able to pay a proportion of the profit as a dividend to shareholders |
| 2 Main ways to manage relationship with stakeholders | Communication and consultation |
| What are market objectives? | Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions. |
| What are the main market objectives set? | . Sales volume and sales value
. Market size
. Market and sales growth
. Market share
. Brand loyalty |
| What are the influences on market objectives? | . Corporate objectives
. Finance
. Human resources
. Operational issues
. Business culture
. Economic environment
. Competitor actions
. Market dynamics
. Technological change
. Social & political change |
