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level: 3.3.4 Promotion

Questions and Answers List

Question	Answer
Marketing activities to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty	Promotion
Promoting to a wide audience using the TV, internet newspaper,... Known as "above the line" promotion	Advertisements
Used for short periods of time to encourage existing consumers to shop. Known as "below the line" promotion	Sales promotion
The emphasis of the adverts is to give full information about a product	Informative advertising
Try to persuade consumers to purchase the product/service using emotions/images etc...	Persuasive advertising