| communication | transferring a message from sender to receiver |
| message | information or instruction being passed by sender to receiver |
| process of effective communication | transmitter or sender
medium--> method of sending the message
receiver
feedback |
| different types of communication | internal communication
external communication
one way communication
two way communication
formal communication
informal communication |
| internal communication | between mem of the same organization
notice on board |
| external communication | between the organization and other organization or individual
communication with customer |
| one way communication | involves a message which does not require a response
announcements |
| two way communication | when receiver gives response to the message and discusses about it |
| formal communication | messages sent through established channels using professional language
reports |
| informal communication | info sent and received casually with the use of everyday language
meeting with friends |
| direction of communication | downward comm
upward comm
horizontal comm
vertical comm |
| downward communication | messages sent from managers to subordinates |
| upward communication | feedback is passed from subordinates to managers |
| horizontal communication(lateral communication) | people at the same level of organization communicate together |
| vertical communication | info or message flows between or among subordinates superiers of the organziation |
| communication methods | verbal comm
written comm
visual comm
electronic comm |
| verbal / oral comm | sender of the message speaking to reciver
one to one talk
telephone comm
video conference meetings |
| adnatages and disadvan of verbal/oral comm | adv:
quick info
immediate feedbacks
disadv:
difficult for big meetings
greater scope for errors
no record of message |
| written communication | any type of message that makes use of written word
letters
emails |
| adv and disadv of written commuinication | adv:
there is hard evidence of message
good for complicated message
can be copied and sent to others
disadv:
direct feedback not possible
no opportunity for body language
language used can be diff for some pple |
| visual communication | transmission of info and idea suing symbol or image
film
poster |
| adv and disadv of visual communication | adv:
can present in attractive way
more clear to understand
diadv:
no feedback
graph and charts are difficult for some people |
| electronic communication | transfer of writing signals data sound via electronic device
social media |
| adv and diadv of e communication | adv:
great speed
creates interest
encourage response
disadv:
cannot always be received
expensive in hardware
diminishes personal contact |
| factors influencing choice of appropriate media | speed - impo that reciver gets info quick
cost- impo to keep cost down
message details- if contains plan figures written visual comm is essential
the reciver- if its one person then one to one talk is good
importance of feedback- essential that sender needs feedback quick |
| communication barriers | factors that stop effective communication messages |
| barriers to effective communication | problem with the sender- unclear message
problem with the medium-technical breakdown
problem with the receiver -lack of trust
problem with the feedback - unclear |
| impo of effective communication in business | improved employee management
builds strong employee relationship
helps wit decision making |
| ways to improve communication in business | make vison and mission clear
strengthen connection
create open dialogue |
