| Quantitative Data, What is that? | Numerical Data usually. Getting this can be from the Various Questionnaires. |
| Qualitive Data, What is that? | Opinion, attitudes and Beliefs Data. Focus Groups and Interviews are most common for Qualitive Data |
| Advantages of Qualitive Data? | -Important for New Products Development and Launches
-Focuses on the Customers Needs and Wants. and Expectations. This gives Insight for the Business, Influencing the Businesses Decisions
-Gives Issues the Stage. Why do Customers not buy?
-Tests Elements of the Marketing Mix. |
| Dis-advantages of Qualitive Data? | -Often Expensive to collect and Break down
-Is on Opinions; its different for everyone. |
| Advantages of Quantitative Data | -Easy to break down
-Given Insights to Relevant Trends
-Comparable to other Data [History, Competitors] |
| Dis-advantages of Quantitative Data | -Focuses on Data, not on How that Data has Happened
-Can't really make Reasons behind Trends
-Can be Unreliable; size and method sample is not Valid |
