| What is the Marketing Environment? | The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationship with target customers. |
| What is the Micro-Environment? | The actors close to the company that affect its ability to serve its customers. |
| Who are the actors that affect the company in the Micro-Environment? | Suppliers, marketing intermediaries, competitors, customers, publics. |
| What is the Macro-Environment | The larger societal forces that affect the microenvironment such as demographic, economic, natural, technological, political, and cultural forces. |
| What Marketing Intermediaries? | Firms that help a company to promote, sell, and distribute its goods to final buyers. |
| What are the 5 types of Customer Markets? | 1. Consumer Market
2. Business Market
3. Reseller Market
4. Government Market
5. International Market |
| What are the 7 types of Public? | 1. Financial Public
2. Media Public
3. Government Public
4. Citizen-action Public
5. Internal Pubic
6. General Public
7. Local Public |
| What is the Economic Environment? | Economic factors that affect consumers purchasing power and spending patterns. |
| What is the Natural Environment? | The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities. |
| What is the Technological Environment? | Forces that create new technologies, creating new product and market opportunities. |
| What is the Political Environment? | Law, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. |
| What is the Cultural Environment? | Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviours. |
| Why do Companies use cause-related marketing? | To exercise their social responsibility and to build a positive image. |
| What are Reactive Firms? | Firms that passively accept the marketing environment and do not try to change it. |
| What is a Proactive Firm? | Firms that develop strategies to change the environment. |
| What are the major trends in the firm's natural environments? | 1. Shortage of raw materials.
2. Increased pollution.
3. Increased government intervention. |
