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LO3 Flashcards


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[Front]


What are the 5 stages of the product life cycle?
[Back]


Development, Introductions, Growth, Maturity and Decline

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LO3 Flashcards - Detalles

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10 preguntas
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What are the 5 stages of the product life cycle?
Development, Introductions, Growth, Maturity and Decline
What are 5 extension strategies?
-Advertising -Price Changes -Adding Value -Exploration of new markets (expanding customer base) -New packaging
What is product differentiation and how can it be achieved?
How a product stands out from its competitors, it can be achieved through identifying a products USP (unique selling point).
6 ways to achieve product differentiation
-strong brand image -correct balance of product function, cost and appearance -offering an improved location -offering additional features or functions -improving design and appearance of the product -getting the selling price of your product right
What are External Factors on Product Development?
Something the business cannot control that will affect their product.
Technological external factors
Anything outside of the business relating to technological updates or changes in trends based on technology. (For example , the rise in popularity of internet shopping).
Economic external factors
Anything outside of the business relating to the economy and money. (For example, rates of unemployment).
Legal external issues (factors)
Anything to do with changes in law or legal requirements for the production and sale of a product within a certain country. (For example, sugar tax).
What is the business cycle and what are the four stages of it?
It is an economic external factor and is used to describe the state of a country’s economy. Decline, Recession, Growth and Boom.