LO1 Flashcards
🇬🇧
In Inglés
In Inglés
Practique preguntas conocidas
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Completa 5 preguntas para habilitar la práctica
Exámenes
Examen: pon a prueba tus habilidades
Course needs 15 questions
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Modos dinámicos
InteligenteMezcla inteligente de todos los modos
PersonalizadoUtilice la configuración para ponderar los modos dinámicos
Modo manual [beta]
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Modos específicos
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Escuchar y deletrearOrtografía: escribe lo que escuchas
elección múltipleModo de elección múltiple
Expresión oralResponde con voz
Expresión oral y comprensión auditivaPractica la pronunciación
EscrituraModo de solo escritura
LO1 Flashcards - Marcador
LO1 Flashcards - Detalles
Niveles:
Preguntas:
9 preguntas
| 🇬🇧 | 🇬🇧 |
| How could customers vary? List 4 | Requirements Money they are able to pay and willing to pay Quantity and Quality of foods they require Time and location they want to purchase the goods |
| What are the 6 segments of the market | Age Gender Occupation Lifestyle Income Geographic |
| 2 Benefits of marker segmentation | - Detailed knowledge of potential customers allow you to fit you product to their wants and needs, giving your product a better chance of succeeding - You can target your advertising and promotion |
| What’s primary research? What are the methods of it? | First hand research conducted by the business itself such as: -Observations -Survey/Questionnaire -Focus Group -Consumer Trials |
| What’s secondary research? What are the methods of it? | Research that has already been conducted and can be found easily, such as: -Internal Data -Books and Magazines -Competitor’s Data -Government Statistics and Other Research Material |
| Advantage and Disadvantage of Primary Research | Sometimes expensive and time consuming. However the business can get results that are specific to what they need to know. |
| Advantage and Disadvantage of Secondary Research | Cheaper and takes less time. However the data that exists was not produced exactly to the business’s research objectives. |
| What does customer feedback do? | Helps make improvements to the business Gives the business more chance of making sales Gives customers a voice |
| 6 ways customers can give feedback | Telephone survey Online survey Comment cards In store verbal comments to staff Leave reviews on a website Social Media |