Google Analytics Flashcards
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Google Analytics Flashcards - Marcador
Google Analytics Flashcards - Detalles
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| 🇬🇧 | 🇬🇧 |
| Google’s machine learning feature that identifies trends and changes in your data | Analytics Intelligence |
| Determines how credit for sales and conversions are assigned to touchpoints on the conversion path | Attribution |
| The average amount of time users are spending on your website | Average Session Duration. |
| Parameters added to destination URLs to help you determine which marketing campaigns are driving the most traffic | Campaign Tags |
| The percentage of sessions that results in a conversion. | Conversion Rate |
| Used to import company specific data (like client ID's from WordPress /Salesforce) and combine it with Google Analytics data. | Custom Dimensions |
| A report that you create. You pick the dimensions and metrics and decide how they should be displayed. | Custom Report |
| Assigns credit for sales and conversions to the first channel on the conversion path. | First-click Interaction |
| A visualization tool that maps the steps/pages a customer takes when visiting your website. | Funnel Visualisation |
| Google's reporting and dashboarding tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources. | Google Data Studio |
| Assigns credit for sales and conversions to the last channel in the conversion path. | Last-click Interaction |
| Per Session. Indicates how many pages visitors view when browsing through a website. | Pages Per Session |